Nintendo Wii News
Atari Presents 'The Future of Play' at WIRED NextFest 2006
Posted by: Aaron Lockard on September 26, 2006 4:42:32 PM (127 Reads)
Iconic Interactive Entertainment Company Joins WIRED Magazine's Annual Event Fusing the Future of Technology, Entertainment and Culture
Atari, one of the world's most recognized brands
and leading third-party video game publisher, today announced the
Company's sponsorship of WIRED Magazine's WIRED NextFest 2006. As a
style-driving brand for decades, the Company will present a remarkable
display of the intersection of technology and entertainment at this
year's event, Sept. 29-Oct.1, 2006 at the Javits Center in New York
City. Atari's Playground pavilion exhibits the impact of the digital
revolution on fun and entertainment for consumers of all ages.
"The
Atari brand symbolizes innovation and we continue our heritage by
presenting tomorrow's technologies and how they will shape interactive
entertainment at this year's WIRED NextFest," said Bruno Bonnell, Chief
Creative Officer, Atari, Inc. "Never-before-seen objects that
communicate - like the Nabaztag and other smart devices - and prototype
versions of tomorrow's technologies will be on display. At WIRED
NextFest, Atari presents a futuristic experience where interacting with
machines for fun and pleasure become natural forms of entertainment."
As
the centerpiece of the Playground at WIRED NextFest, Atari presents the
Nabaztag Opera, featuring 100 Nabaztag devices. Created by the French
company Violet, Nabaztags are the first, interactive wi-fi enabled
"smart rabbits" that also double as interactive personal companions.
First performed at Paris' Centre Pompidou in May, the Nabaztag Opera
makes its debut in America at WIRED NextFest. Composed by Artist and
programmer Antoine Schmitt and Music composer and film director,
Jean-Jacques Birge, the opera is a musical and choreographic partition
in three movements, transmitted via wi-fi, plays on the tension between
the music ensemble communion and individual behavior to create a strong
and involved showpiece.
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