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Fourth Annual 'PR For Games Conference' Takes Place Tomorrow In San Francisco
Posted by: Aaron Lockard on October 12, 2006 4:42:27 PM (71 Reads)
Interactive Entertainment Experts Comment on State of Videogame PR Thursday, Oct. 12

The PR for Games Conference today announced the final schedule for the 4th annual event taking place Thursday, Oct. 12 at the Fairmont San Francisco. The only conference of its kind, the day-long gathering focuses on providing attendees with practical information from veterans in the interactive entertainment industry.

"We're fortunate to have some of the top names in the business discuss the state of videogame PR," said Richard Kain, general manager of Kohnke Communications, organizers of the event. "The changing of the conference landscape and the birth of a new generation of consoles are two developments that have necessitated the adoption of fresh strategy and technique. This conference is the only venue dedicated to discussing these new paradigms."

The 2006 PR for Games Conference will feature keynotes, panels, case studies and networking opportunities appropriate for both veteran and junior professionals.

***2006 PR for Games Conference Agenda***

8:30-9:30am “ Registration and Continental Breakfast

9:35-10:20am - Panel - Print Editors-in-Chief Discussion
Greg Vederman, PC Gamer
Francesca Reyes, Official Xbox Magazine
Jeff Green, Games for Windows: The Official Magazine
Dan Hsu, Electronic Gaming Monthly
Greg Off, Hardcore Gamer
Moderator: Erica Kohnke Kain

10:25-10:50am - Case Study - F.E.A.R.
Marcus Beer, Vivendi Games

10:55-11:40am - Panel - Bloggers, Online Video and New Avenues for Reaching Your Audience
Brandon Sheffield, Gamasutra/ Insert Credit
Daniel Terdiman, C|Net
Mark MacDonald, GameVideos.com
Michael Zenke, Slashdot.org
Chris Kohler, Game | Life
Moderator: Aaron Boulding, IGN.com

11:45-12:30pm - Panel - Working with Business / Financial Media
N. Evan Van Zelfden, The Economist, Next-Generation
Dean Takahashi, San Jose Mercury News
Ryan Olson, Red Herring
Chris Morris, CNN Money
Moderator: Corey Bridges, The Multiverse Network

12:30-1:40pm “ Lunch in the Fairmont Tonga Room

1:45-2:05pm - Keynote - How Media Coverage Affects Company Valuation
Matthew Le Merle, Keiretsu Forum and Gameplay Holdings LLC

2:10-2:50pm - Panel - Senior Level PR Discussion: "The State of Game PR"
Reilly Brennan, Midway Games
David Hawk, Ubisoft Entertainment
Andrea Schneider, Atari
Angela Emery, Buena Vista Games
Dave Karraker, Sony Computer Entertainment America
Moderator: Curt Feldman, GameSpot

2:55-3:20pm - Case Study - King Kong / Red Steel / Assassin's Creed
Michael Beadle, Ubisoft Entertainment

3:20-3:45pm - Networking Break “ Crown Room

3:50-4:30pm - Panel - Life Without E3
Jamil Moledina, Game Developers Conference
Chris Sherman, The Game Initiative
Frank Sliwka, Game Convention Developers Conference
David Glanzer, Comic-Con
Moderator: Tom Byron, Official U.S. PlayStation Magazine

4:35-5:15pm - Panel - Online Editorial Discussion
Sam Kennedy, 1UP.com
Peer Schneider, IGN.com
George Jones, GamePro.com
Greg Kasavin, GameSpot.com
Rainier Van Autrijve, WorthPlaying.com
Moderator: David Chen, Foundation 9 Entertainment

5:20-6:00pm - Panel - Working with the Mainstream Media Covering Videogames
Michael Shelling, Sony Online Entertainment
John Gaudiosi, The Washington Post / Reuters / Hollywood Reporter
Gordon Bellamy, MTV
Paul Semel, Geek / Bigshot / Complex / Emmy / Penthouse
Moderator: Meridith Braun, Digital Extremes

6:00-7:30pm - Cocktail Reception




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