Nintendo Wii News
Double Fusion Boosts Sports Game Network With Anticipated Tennis Title
Posted by: EG Admin on March 14, 2007 10:27:04 AM (63 Reads)
Top Spin 2 PC, From Aspyr
Leading independent in-game advertising company Double Fusion has teamed again with game publisher Aspyr Media to be the exclusive dynamic advertising technology provider and sales partner for Top Spin 2 on PC, shipping this week. The partnership further expands Double Fusion's extensive inventory of sports games, allowing marketers to reach tennis fans in a contextual manner within a Triple-A title.
Top Spin 2 serves up 24 top-ranked athletes including Roger Federer, Maria Sharapova and more, a wide variety of events including all four Grand Slam tournaments, a multi-season career and a set of new risk and advanced shots. In detailed, real-world venues such as Wimbledon, gamers can create realistic player models and their own on-court style with slices, drops, top spins, lobs, and drives against the tennis world's best-of-the-best. The game supports up to four players on a single PC, and two players over the Internet or a LAN.
"We are extremely pleased to partner with Aspyr," said Julie Shumaker, VP, Worldwide Sales, Double Fusion. "Top Spin 2 not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion."
Double Fusion's network of sports games reaches a critical mass with the addition of Top Spin 2 for the PC. The title joins online soccer games Power Football and United Football, online baseball game Ultimate Baseball Online, several upcoming games from publisher 2K Sports and more.
"We believe that in-game advertising, when implemented correctly, benefits everyone in the industry," said Ted Staloch, Executive Vice President for Publishing at Aspyr. "Double Fusion's technology and use of contextual advertisements is an excellent example of proper execution that blends seamlessly with the gaming experience."
The addition of Top Spin 2 on the PC to the Double Fusion network underscores the company's commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games, casual downloadable games and advanced online games.
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